A unit of measurement of the value of advertising space in a newspaper, magazine, etc., calculated by multiplying the cost per line by one million and dividing the result by the circulation of the publication. Frequently attributive, especially in "milline rate".
Origin
1920s; earliest use found in Printers' Ink. From mil- + line.
Definition of milline in US English:
milline
nounˈmɪllʌɪn
Advertising
A unit of measurement of the value of advertising space in a newspaper, magazine, etc., calculated by multiplying the cost per line by one million and dividing the result by the circulation of the publication. Frequently attributive, especially in "milline rate".
Origin
1920s; earliest use found in Printers' Ink. From mil- + line.