(circa 1829–1902), US manufacturer; born in Germany. He established Levi Strauss & Company in 1850 to sell pants made of tent canvas to gold miners. He eventually switched to denim cloth and made the work pants that became known as blue jeans or “Levi's.”.
Definition of Strauss, Levi in US English:
Strauss, Levi
proper nounstrous
(circa 1829–1902), US manufacturer; born in Germany. He established Levi Strauss & Company in 1850 to sell pants made of tent canvas to gold miners. He eventually switched to denim cloth and made the work pants that became known as blue jeans or “Levi's.”.